SkinKult
UX/UI DESIGN,
BRANDING + WEB
ROLE
Lead UX/UI + Visual Designer
SCOPE
Strategy • Research • User Flows • Prototyping • Testing
SELF-CARE
WITHOUT THE
SPA VOICE.
THE CHALLENGE
SKINKULT needed a digital experience as distinctive as the brand itself, without sacrificing usability. The challenge was to make it easy for users to discover services, understand pricing, book appointments and shop products while maintaining the irreverent personality that set the brand apart.
BOLD BRAND. SIMPLE EXPERIENCE.
DELIVERABLES
Native iOS + Android App • Website • Brand System • Voice + Tone • Image Direction
SKINKULT was a modern skin spa built around an irreverent take on self-care. I developed the brand and digital experience from the ground up, translating its cheeky “join the KULT” identity into a cohesive mobile experience spanning discovery, booking, services and retail.
SAVVY.
SOCIAL.
NOT HERE TO
WASTE TIME.
THE USER
The core SKINKULT user was independent, socially aware and comfortable managing everyday life from her phone. She wanted self-care on her terms: quick discovery, transparent information and the flexibility to book when it worked for her.
INDEPENDENT
She does things on her own terms.
MOBILE-FIRST
Her phone is
her go-to.
TREND AWARE
She values personality and self expression
DEFINING THE MVP
WHAT ACTUALLY NEEDED TO WORK.
I narrowed the first release around the actions users needed most, keeping the experience focused while leaving room for the brand to grow.
CREATE AN ACCOUNT
Simple onboarding and profile creation
DISCOVER
Browse services, products and providers.
BOOK
Move from service discovery to appointment booking.
SHOP
Browse products and complete purchases.
DESIGN DIRECTION
A BRAND SYSTEM
BUILT TO BREAK
THE SPA MOLD.
The visual system needed to feel bold, playful and unexpected while staying flexible across mobile, web and brand touchpoints.
LOUD BRAND.QUIET UI.
DESIGN DIRECTION
VISUAL SYSTEM
COLOR
WITH A POINT
OF VIEW.
A bold palette and expressive typography give SKINKULT its personality, while a restrained UI system keeps the experience clear and usable.
