Translating an author’s voice into a digital experience
THE CHALLENGE
A digital concept for nationally bestselling author Chelsea Bieker, designed to bring her distinctive literary identity online while creating a clear path from discovery to book purchase.
Lead UX/UI Designer
ROLE
UX Strategy
Art Direction
Brand Strategy
Responsive Web Design
SCOPE
Landing Page
Visual System
Content Strategy
Responsive UI
DELIVERABLES
THE OPPORTUNITY
Building a digital home around the work, not just the author.
Chelsea already had the strongest ingredient: a recognizable body of work and substantial editorial credibility. The opportunity was to create a digital experience that could bring those pieces together without competing with them.
THE EXPERIENCE
Designing for discovery.
I brought Chelsea’s existing brand assets, photography, book imagery and editorial recognition together in a focused landing experience designed to introduce the author, establish credibility and create a clear path to her work.
