Vella Fitness
A digital fitness experience designed to make strength training feel personal, approachable, and empowering.
UX/UI Designer
Brand + Visual Design
Art Direction
ROLE
End-to-end digital experience
Strategy through execution
Web + mobile
SCOPE
Responsive website
Mobile experience
Design system + brand direction
DELIVERABLES
THE CHALLENGE
Fitness should feel empowering, not intimidating.
Vella needed a digital experience that could motivate women without relying on the aggressive, one-size-fits-all language common in fitness. The goal was to create something bold and powerful while still feeling approachable and personal.
APPROACHABLE
Make strength training feel accessible.
PERSONAL
Design around different goals and lifestyles.
MOTIVATING
Build a brand that inspires action.
THE SOLUTION
A stronger
identity for a stronger
experience.
THE OUTCOME
Stronger brand. Clearer experience.
A cohesive digital experience that brings Vella’s empowering brand to life across web and mobile.
I transformed Vella into a bold, modern fitness experience with clear program pathways, confident visual direction, and a responsive system designed to motivate women across every screen.